Continence organisation rebrands to reflect diversity of membership

An organisation dedicated to improving continence care has announced that it has changed its name in order to better reflect the multidisciplinary team of professionals it represents.

The Association for Continence Advice (ACA), which has many nurse members, has this week rebranded itself to become the Association for Continence Professionals (ACP).

Founded over 40 years ago, the ACP is a UK based multi-professional membership organisation, which supports those working in health and care who have an interest in bladder and bowel care.

The ACP said its rebrand hoped to better represent the expansive multidisciplinary community of professionals that it had amassed over the years, all who are dedicated to continence care.

It added that the move came after a period of reflection and close consultation with members, who selected the new name to future-proof and modernise the association.

The desire for change was also informed by the organisation’s growth trajectory as well as its ambition to be the cornerstone of continence expertise, it said.

As part of the rebrand, the ACP has launched a new logo, website and improvements to its education platform.

It comes as the principal aim of the group continues to be the provision of continence education to professionals to improve quality of care for patients.

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Polly Weston, registered nurse and chair of the ACP, said: “It gives me great pleasure to announce the launch of our new organisational name, logo and website.

“I am delighted that moving forward we will be known as Association for Continence Professionals,” said Ms Weston, who is clinical lead for the bladder and bowel service at the University Hospital of Morecambe Bay NHS Foundation Trust.

Nursing Times has a long-standing partnership to support the work of the ACP through our clinical content and annual awards.

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